Marketing and planning is an essential part of any business. In order to succeed, companies need to have a thorough understanding of their target audience and have strategies in place to reach and engage with them. At Guangxi Mechanical and Electrical Vocational and Technical College, the marketing and planning program is designed to equip students with the necessary skills to become successful marketing professionals.

Course Outline

The marketing and planning program at Guangxi Mechanical and Electrical Vocational and Technical College is a comprehensive program that covers a range of topics. The program is divided into theoretical and practical components to ensure that students have a well-rounded understanding of marketing principles and are able to apply them in real-world situations. Some of the key courses included in the program are:

• Marketing Management
• Consumer Behaviour
• Advertising and Promotion
• Market Research
• Brand Management
• Sales and Distribution Management
• International Marketing
• Digital Marketing

Course Descriptions

Marketing Management

This course provides students with an overview of marketing concepts and principles, including product development, pricing strategies, and distribution channels. Students will learn about different marketing strategies and how to develop a marketing plan that aligns with business goals.

Consumer Behaviour

This course focuses on understanding consumer behaviour and how it affects marketing decisions. Students will learn about the different factors that influence consumer decision-making, including cultural, social and personal factors, and how to create marketing campaigns that appeal to target audiences.

Advertising and Promotion

This course covers the different forms of advertising and promotion, including traditional media (TV, radio, print), as well as newer platforms such as social media and influencer marketing. Students will learn about the different stages of creating an advertising campaign, including research, planning, and execution.

Market Research

This course teaches students how to collect and analyze data to make informed marketing decisions. Students will learn about different research methods, including surveys, focus groups, and observational studies, and how to apply these methods to gather and analyze data.

Brand Management

This course focuses on creating and managing brand identities. Students will learn about the importance of branding in marketing, and how to create a strong brand identity that resonates with target audiences. The course also covers brand equity and how to measure the effectiveness of branding campaigns.

Sales and Distribution Management

This course covers the different aspects of sales and distribution, including channel management, retailing and e-commerce. Students will learn about the importance of effective sales strategies and how to manage sales teams to achieve business goals.

International Marketing

This course focuses on marketing in a global context. Students will learn about different cultures and how they impact marketing decisions, as well as international market entry strategies and how to develop marketing plans that work in different countries and regions.

Digital Marketing

This course covers the different forms of digital marketing, including search engine optimization, social media marketing, email marketing, and mobile marketing. Students will learn about the different platforms and tools used in digital marketing, as well as the metrics used to measure success.

Conclusion

The marketing and planning program at Guangxi Mechanical and Electrical Vocational and Technical College provides students with a comprehensive understanding of marketing principles and practical skills to succeed in a marketing career. With a mix of theoretical and practical coursework, students will be prepared to create effective marketing campaigns and make informed decisions that meet business goals.