Marketing and planning is an important major in the modern era, which closely related to market demand, consumer behavior, and the competition among enterprises. In order to better understand the requirements of this major, let's take a closer look at the study plan for marketing and planning in Nanning Polytechnic College.

Theoretical knowledge of marketing

Theoretical knowledge is the foundation of marketing and planning, including marketing theory, consumer behavior, marketing strategy, marketing research, marketing management, and international marketing knowledge. This requires students to be adept in critical thinking, logical reasoning, and the ability to analyze and solve practical problems. In addition, students will also learn about the basic principles of related fields, such as economics, management, sociology, and psychology. The theoretical knowledge learned in this major can lay a solid foundation for practical applications in the future.

Practical training in marketing

Practical training is also an essential part of learning marketing and planning, as it can help students to apply theoretical knowledge to practical scenarios. Nanning Polytechnic College has established cooperative relationships with many companies and enterprises, which provide students with internship opportunities, job search channels, and practical cases to practice what they have learned in class. In this practical training, students can also learn the skills of marketing research, marketing planning, marketing promotion, and marketing management. In addition, students can participate in marketing planning competitions, marketing practice simulations, and other activities to improve their marketing skills.

Creative skills in marketing planning

In the era of social media marketing, creative and innovative marketing ideas are essential for modern enterprises. Therefore, the marketing and planning curriculum also includes courses on creativity and innovation, such as advertising design, brand design, marketing planning design, etc. These courses can help students to enhance their marketing creativity, imagination, and design sense. In addition, students can learn how to use various tools and platforms to design and promote marketing plans, such as video editing software, graphic design software, and social media platforms.

Teamwork and communication skills in marketing

Marketing is an interdisciplinary field that often requires teamwork, communication, and collaboration among different departments and stakeholders. In the study plan of marketing and planning, students will learn about communication theory, interpersonal communication, public relations, negotiation, team building, etc. Through various team projects and group tasks, students can improve their collaboration, coordination, and problem-solving ability, which is important for future work and career development.

Conclusion

In summary, marketing and planning in Nanning Polytechnic College is a comprehensive major, covering theoretical knowledge, practical training, creative skills, and teamwork and communication skills. With the rapid development of modern marketing and communication technology, marketing and planning majors are increasingly favored by employers and have bright career prospects.